Privacy Policy.

1. Who we are

This privacy policy applies to Kratibella PureCare Private Limited (“Kratibella”, “we”, “us”, “our”), a company incorporated in India, makers of the Little Gator range of personal care products for children aged 5–12. Our registered office is in Kanpur, Uttar Pradesh, India. You can reach us any time at hello@kratibella.com.

2. Information we collect

We only collect information that helps us serve you better. Specifically:

• Account & order data — name, email, phone, billing and shipping addresses, order history.
• Payment data — processed by our PCI-compliant payment partners (Razorpay, UPI providers). We never store full card numbers on our servers.
• Communications — messages you send via our contact form, email, WhatsApp or phone.
• Site usage — pages visited, device type, approximate location and basic analytics, collected through privacy-respecting tools.
• Marketing preferences — whether you have opted in to our newsletter or SMS updates.

3. Why we collect it

• To process and ship your orders, and to handle returns or refunds.
• To respond to your enquiries about products, stockists or partnerships.
• To send you order updates, transactional notifications and (only if you opt in) occasional newsletters.
• To improve our products, formulations, website and service quality.
• To comply with applicable Indian laws, including tax, consumer-protection and e-commerce regulations.

4. How we share data

We do not sell your personal information — ever. We share it only with the partners we need to fulfil your order:

• Logistics partners (Delhivery, Bluedart, India Post, etc.) for shipping.
• Payment gateways (Razorpay, UPI providers) for processing transactions.
• Email and analytics providers operating under strict confidentiality.
• Government or regulatory authorities, only when legally required.

5. Children’s data

Our products are designed for kids, but our website and store are intended for use by parents and guardians aged 18+. We do not knowingly collect personal data directly from children. If you believe a child has shared personal information with us, please email us and we will delete it immediately.

6. Data retention

We keep your order and account data only as long as it is needed for the purposes set out above — typically up to 7 years to comply with Indian tax regulations — after which it is securely deleted.

7. Your rights

You can write to us at any time to:

• Access a copy of the personal data we hold about you.
• Correct or update inaccurate information.
• Delete your account and personal data (subject to legal retention).
• Opt out of marketing communications.
• Object to specific uses of your data.

Send any such request to hello@kratibella.com and we will respond within 30 days.

8. Cookies

We use a minimal set of cookies to keep your cart working, remember your preferences and understand how the site is used. You can disable non-essential cookies in your browser at any time without affecting your ability to shop.

9. Security

We use industry-standard SSL encryption, role-based access controls and secure cloud hosting to protect your data. While no system can be 100% secure, we treat any incident seriously and will notify affected users in line with applicable Indian law.

10. Changes to this policy

We may update this policy from time to time. The “last updated” date at the top of this page will always reflect the most recent version. Material changes will be communicated by email if you have an active account.

11. Contact

If you have questions about this policy or how your data is handled, please reach out:

Kratibella PureCare Private Limited
Email: hello@kratibella.com
Phone: +91 96673 62221
Kanpur, Uttar Pradesh, India