Backing a category before it exists.

We’re raising ₹1.46 Crore as a Pre-A founding round — the earliest possible entry point, before category leadership is established. The window to enter first in the Indian kids’ 6–12 personal care segment is closing. Two years from now, someone else will be first.

Our preferred structure is CCD (Compulsorily Convertible Debenture), which converts at Series A or 24 months — zero cash drain before conversion, returns via equity upside. Equity or hybrid structures are also viable for the right partner.

India’s Kids and Baby Care market grows at 10–12% CAGR. Within it, the 6–12 segment is structurally empty — no science-led, kids-only personal care brand exists. Little Gator enters an uncontested segment with no incumbent to fight.

Inventory for the launch range across three SKUs, dermatological validation, the first 18 months of brand and growth marketing, key hires in supply & growth, and working capital to take us to Series A on a clear, predictable runway.

Baby brand DNA, ingredient choices and visual identity don’t translate. Kids 6–12 actively reject anything that looks “babyish”. A purpose-built brand wins because the customer is the kid — and the kid has taste. Little Gator is not a product; it is a platform for a long-term brand relationship with India’s children.

Personal care is high-frequency and consumable. A child acquired at 6 is a customer through 12 — six years of recurring revenue. Parents re-order every 4–6 weeks once they trust a kids’ care brand. Trust is sticky. Switching costs are emotional.

Big players validate the category — and we have 2–3 years of brand loyalty before they can respond. Category creators always retain the premium position. Our moat compounds through: parent community, repeat-purchase economics, and a mascot-led brand IP that extends from age 6 into teen care.

Founder — Neha Shukla — mother of a school-going daughter, MBA in HR with a background in biochemistry. Builds with the rigour of an operator and the empathy of a parent. Mentored by Archana Shukla (Dadi) — household wisdom that no textbook contains. This brand was built from lived experience, not a market map.

Ticket size ₹25 L – ₹75 L. Process: EOI → NDA → Deck → Call → Term sheet. We are raising from a small group of operators, family offices and angels who believe in building categories — by appointment only.

Detailed financials, assumptions, P&L breakdown, sensitivity analysis, ingredient validations and the founder’s notebook are available to qualified investors under NDA. hello@kratibella.com.