Founding round open · ₹1.46 Cr · Pre-A · Limited spots · By appointment only

Kratibella PURECARE · EST. 2025

Now launching · Made in India

Personal care, made just for big kids.

Little Gator is India’s first personal care range built for kids aged 5–12 — plant-based, dermatologist-tested and made for the messy, joyful business of growing up.

Explore Little Gator Read our philosophy

240MIndian kids aged 5–12

0Sulphates & parabens

100%Plant-based cleansers

An Indian girl with the Little Gator body wash — built for kids aged 5 to 12

Built for ages5–12

Dermatologist tested- Plant-based- Cruelty free- Sulphate & paraben free- Made in India- For ages 5–12- Dermatologist tested- Plant-based- Cruelty free- Sulphate & paraben free- Made in India- For ages 5–12-

An Indian mother with Little Gator products at her work desk

5 yrs The age most kids
outgrow baby care

The gap we fill

There’s a category missing
from the personal care aisle.

When a child turns six, baby products stop working. Their skin, scalp and routines change — school, sweat, sun, dust. But adult products are too harsh, too perfumed, too grown-up. So parents either compromise or improvise.

Stage-specific science

Not baby. Not adult. Formulated for the biology of 5–12 — sweat, school and sun.

Radical ingredient honesty

Every formula is fully disclosed. No greenwashing, no hidden nasties — ever.

Made for Indian childhoods

Designed for our climate, water, and the busy lives kids actually lead.

The brand

Little Gator — the only personal care range
built for India’s big kids.

Three launch formulas, six hero ingredients, one stage-specific promise. Every product is engineered for the school-going, playground-running reality of children aged 5–12 — and parent-approved by an in-house paediatric dermatologist.

Brand

Three launch SKUs

Shampoo, Body Wash and Hair Oil — every formula built around the sweat, school, dust and play of an Indian childhood.

50ml250ml

Explore →

Ingredients

Six hero ingredients

Aloe Vera, Flaxseed, Glucoside surfactants, Sarcosinate, Panthenol and Niacinamide — chosen for documented efficacy, not marketing.

CleanTestedEffective

See formulas →

Standards

What we leave out

Sulphates, parabens, phthalates, mineral oil, synthetic dyes, animal testing. Free-from isn’t a slogan — it’s a formulation discipline.

0Compromise

View standards →

Visit the Little Gator brand page →

Our philosophy

Built from a parent’s observation.

Kratibella began not with a business plan, but with a question that wouldn’t go away — why does the personal care aisle have nothing for our six-year-old?

The roots

Daadi

Generations of home-grown care — the recipes, instincts and gentleness that started it all.

The founder

The Mother

A parent who refused to compromise — turning a daily frustration into India’s first kids-only personal care brand.

The inspiration

The Six-Year-Old

The child who outgrew baby products — and inspired a brand built just for her and millions like her.

Meet the founders

“

India will have a kids’ personal care category. The only question is who builds it first.

— Kratibella PureCare, founding philosophy

What we stand for

Four promises we don’t bend on.

Safe by design

Endocrine-safe, dermatologist-reviewed formulas. Nothing your child shouldn’t absorb.

Radically honest

Full disclosure on every label. No greenwashing, no hidden nasties.

Made in India

Formulated and manufactured for Indian skin, climate and childhoods.

Joyful to use

Gentle textures, friendly Little Gator characters, and routines kids actually enjoy.

Be the first to try Little Gator.

Join our list for early access, founding-family pricing and behind-the-scenes notes from our formulation lab.